  |  Go Girls |
The creative was hinged on growing an interactive social networking database through a cross platform,
multi-media campaign based around a fictional animated character Markee Mark and his Facebook page.
The initial push and brand awareness came from the production of an animated tvc to screen on TVNZ 1 & 2
where Markee Marks number of Facebook friends increases rapidly when he announces he is going to buy
Marquis Condoms.
At the same time the TVC would be leveraged to drive the target market to Markee Marks actual Facebook page
- prompting them to sign on as friends, receive newsletters, invitations to events etc etc
and of course encouraging them to sign up their own friends.
A tie-in with Alt TV resulted in The Marquis Condoms Naked News Break - a satirical evening news show to run
on the Alt channel. Afterglow was given the task of creating a promo to advertise the search for a
presenter and the actual program branding.
multi-media campaign based around a fictional animated character Markee Mark and his Facebook page.
The initial push and brand awareness came from the production of an animated tvc to screen on TVNZ 1 & 2
where Markee Marks number of Facebook friends increases rapidly when he announces he is going to buy
Marquis Condoms.
Marquis Condoms TVC
At the same time the TVC would be leveraged to drive the target market to Markee Marks actual Facebook page
- prompting them to sign on as friends, receive newsletters, invitations to events etc etc
and of course encouraging them to sign up their own friends.
A tie-in with Alt TV resulted in The Marquis Condoms Naked News Break - a satirical evening news show to run
on the Alt channel. Afterglow was given the task of creating a promo to advertise the search for a
presenter and the actual program branding.
Marquis Condoms Title
Marquis Condoms Promo
Lisa Lewis was given the gig, Naked News began braodcasting and Afterglow took care of daily uploads of the show to Facebook. Next came banner ads, and a billboard as well as new pages for Bebo and My Space.
